Built for you, your agency, and your AI agent. Post manually, connect Claude / OpenClaw / Hermes / Higgsfield, or wire in your own model via API — one workspace for Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads and YouTube.
Connect your AI agent once with a single MCP config, then just talk. It pulls analytics, repurposes your reels into native posts, schedules each platform at its own time, and reports back — every day, on autopilot.
From 20K to 3M+ followers — coaches, agencies, brands and regional influencers running their social on the InstantDM family. A few you might know:
Buffer was built before AI agents existed. So was Hootsuite, Later and Metricool. Social by InstantDM is the first scheduler where your AI agent is a first-class user — a hosted MCP server and a signed API, built in.
| Feature | Social by InstantDM That's us | Buffer | Hootsuite | Later | Metricool |
|---|---|---|---|---|---|
| Built-in MCP server | — | — | — | — | |
| Hosted MCP server | — | — | — | — | |
| Agent-ready (Claude, Grok, OpenClaw, Hermes) | — | — | — | — | |
| Public API on every plan | Enterprise | Paid only | Limited | Paid only | |
| Unlimited scheduled posts | Capped | Capped | Capped | Capped | |
| Per-workspace billing for agencies | — | Add-on | — | Add-on | |
| Native YouTube (long-form + Shorts) | — | — | |||
| Eight platforms in one workspace | 6 | 7 | |||
| Built for 2026 | 2010 | 2008 | 2014 | 2017 |
Comparison based on publicly available information as of June 2026.
Native publishing — no manual reminders, no copy-paste between tabs. Every post type each platform supports, we support.
Feed, Reels, Stories, Carousels. First-comment hashtags, tags, collaborators.
Pages, Groups, Reels. Auto-cross-post from Instagram in one click.
Single posts, threads, scheduled replies. Long-form posts up to 25k characters.
Personal profiles and Company Pages. PDF carousels and link previews.
Videos, photo mode, carousels. Sound, mentions, hashtags.
Pins, Idea Pins, video pins. Schedule into multiple boards.
Native scheduling for the full Threads timeline, including chains.
Long-form, Shorts, community posts. Cover/thumbnail picker baked in.
Schedule social media posts, track analytics, proxy native platform APIs, and manage your inbox — all from the same dashboard, same login, same team.
Plan and publish posts across 8 platforms from one drag-and-drop calendar. Bulk import, best-time-to-post, and native formatting per channel.
Track impressions, engagement, clicks, and follower growth across every connected channel. Per-post metrics and white-label PDF reports.
Call native platform APIs directly through our authenticated gateway — no wrapper, no abstraction. For features the API has not exposed yet.
Selected platforms only
Reply to comments and DMs from every channel in one unified queue. Assign to teammates, set response-time SLAs, track conversation history.
Check InstantDMPlan, approve, and publish social media posts as a team. Approval workflows, role-based permissions, multi-brand workspaces, inline comments, and full version history — built for marketing teams and agencies.
Drop in a video and a caption. The composer auto-formats per platform — aspect ratios, threads, first-comment hashtags, link previews.
Route the draft to a manager or client. Inline comments, version history, audit trail. Solo creators flip the workflow off.
The post lands at the time you set, on every channel it was queued for. Edits and deletes flow back through the published manager.
"Schedule a week of posts before lunch."
Pull a week of posts together in one sitting, ship them on schedule, take the rest of the week back. AI captions and best-time-to-post built in.
"One source of truth across the team."
One calendar, one queue, one source of truth. The approval workflow keeps brand voice consistent. Five real roles — owner, admin, editor, contributor, analyst.
"A workspace per client. One bill."
A separate workspace per client with its own connected accounts and roles. White-label reports. Per-workspace billing if you need to pass costs through.
Hand the keyboard over. A hosted MCP server and a signed REST API — drive every post from Claude, Cursor, ChatGPT, Grok, OpenClaw, Hermes, or your own code.
https://social-api.instantdm.com/mcp # Publish to multiple accounts in one call
$ curl -X POST https://social-api.instantdm.com/v1/posts \
-H "X-Api-Key: sk_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"accountIds": ["acc_8fK2qz", "acc_19xQ"],
"content": "we shipped.",
"publishNow": true
}'
→ 201 Created id: pst_3kqz...
Generate a workspace-scoped API key from the dashboard. Rotate, audit, revoke any time.
Paste one MCP config to connect Claude, Cursor, OpenClaw or Hermes — or point your script straight at the REST API.
curl, MCP, a CI step — every entry point hits the same publish pipeline.
Drop the config into claude_desktop_config.json (or your agent's equivalent) and restart. The MCP server exposes list_channels, draft_post, schedule_post and publish_now.
// claude_desktop_config.json
{
"mcpServers": {
"social-by-idm": {
"type": "streamable-http",
"url": "https://social-api.instantdm.com/mcp",
"headers": { "X-Api-Key": "sk_live_xxx" }
}
}
}
A Streamable-HTTP endpoint — Claude, Cursor, ChatGPT, Grok, OpenClaw, Hermes or any MCP agent gets 15 tools. No install.
/mcp · 15 tools Key-header auth, JSON in/out, scoped keys, rate-limit headers. Versioned at /v1.
GET /v1/accounts Instagram, X, LinkedIn, Facebook and TikTok in a single request — per-platform captions and times.
POST /v1/posts Publish events fire a signed webhook — HMAC-SHA256 with retry-and-backoff.
post.published Least-privilege keys per workspace. Rotate or revoke from the dashboard.
sk_live_*** Per-account and per-platform insights through the same API and MCP.
GET /v1/analytics Every scheduler does scheduling. These are the details that turn 'fine' into 'I'm switching today' — built into every plan.
Type a prompt, get captions in your brand voice. Translate, shorten, or rewrite for each platform — generates per-channel variants in one click.
We learn when YOUR audience is active per channel and queue posts at peak engagement windows. Your actual numbers, not industry averages.
Threads on X, first-comment hashtags on Instagram, link previews on LinkedIn, aspect ratios for Reels and TikTok — every quirk handled automatically.
Drop a spreadsheet, queue 100 posts in 30 seconds. Direct importers for Buffer, Later and Hootsuite move your existing pipeline in under a minute.
AI-picked hashtags based on your caption, your audience, and what is actually working on each platform this week — not last year.
One folder structure for every brand asset. Drag a file into the composer instead of hunting through Drive, Dropbox, and last week's Figma exports.
Start with a 4-day free trial — full access, $0 today, billed on day 5. Every plan ships the full feature set; only workspaces and connected accounts change. Posting is always unlimited.
For creators who post every day.
billed $119.99 first year · renews $190/yr · cancel anytime billed monthly · cancel anytime
Start 4-day free trialFor multi-brand creators & small agencies.
billed $249.99 first year · renews $490/yr · cancel anytime billed monthly · cancel anytime
Start 4-day free trialFor agencies & larger ops.
billed $499.99 first year · renews $990/yr · cancel anytime billed monthly · cancel anytime
Start 4-day free trialBigger team or self-hosted? Talk to us about enterprise — unlimited workspaces, SSO, dedicated support.
If your question is not here, email hey@instantdm.com — a real human replies within a few hours.
Connect your channels, drop in a week of content, let Social handle the rest. Start with a 4-day free trial — $0 today, billed on day 5, cancel anytime before then.