A product from InstantDM
Trusted by 30,000+ creators & brands

Content scheduling tool
for 2026

Built for you, your agency, and your AI agent. Post manually, connect Claude / OpenClaw / Hermes / Higgsfield, or wire in your own model via API — one workspace for Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads and YouTube.

  • Meta Business Partner
  • 8 platforms supported
  • AI agent ready
  • Public API + MCP server
  • Made by InstantDM
Chat-driven · agent native

Run your whole social media by texting an agent.

Connect your AI agent once with a single MCP config, then just talk. It pulls analytics, repurposes your reels into native posts, schedules each platform at its own time, and reports back — every day, on autopilot.

  • Per-platform captions & timing — one ask, every network
  • Daily automations that run without you
  • Live analytics recaps, posted for you
Used by creators & brands

Real creators. Real follower counts.

From 20K to 3M+ followers — coaches, agencies, brands and regional influencers running their social on the InstantDM family. A few you might know:

How we compare

How is it different from top tools?

Buffer was built before AI agents existed. So was Hootsuite, Later and Metricool. Social by InstantDM is the first scheduler where your AI agent is a first-class user — a hosted MCP server and a signed API, built in.

Feature Social by InstantDM That's us Buffer Hootsuite Later Metricool
Built-in MCP server
Hosted MCP server
Agent-ready (Claude, Grok, OpenClaw, Hermes)
Public API on every plan Enterprise Paid only Limited Paid only
Unlimited scheduled posts Capped Capped Capped Capped
Per-workspace billing for agencies Add-on Add-on
Native YouTube (long-form + Shorts)
Eight platforms in one workspace 6 7
Built for 2026 2010 2008 2014 2017

Comparison based on publicly available information as of June 2026.

Every channel

Eight platforms. One workspace.

Native publishing — no manual reminders, no copy-paste between tabs. Every post type each platform supports, we support.

Inside the workspace

Four modules, one workspace.

Schedule social media posts, track analytics, proxy native platform APIs, and manage your inbox — all from the same dashboard, same login, same team.

For humans & teams

For you, your editor, your boss, and your clients.

Plan, approve, and publish social media posts as a team. Approval workflows, role-based permissions, multi-brand workspaces, inline comments, and full version history — built for marketing teams and agencies.

A marketing team planning a content calendar together at a sunny desk.
  1. 01

    Draft once, format never.

    Drop in a video and a caption. The composer auto-formats per platform — aspect ratios, threads, first-comment hashtags, link previews.

  2. 02

    Send for approval. Or skip.

    Route the draft to a manager or client. Inline comments, version history, audit trail. Solo creators flip the workflow off.

  3. 03

    Calendar ships on schedule.

    The post lands at the time you set, on every channel it was queued for. Edits and deletes flow back through the published manager.

For AI agents & developers

For your agent, your script, your CI.

Hand the keyboard over. A hosted MCP server and a signed REST API — drive every post from Claude, Cursor, ChatGPT, Grok, OpenClaw, Hermes, or your own code.

https://social-api.instantdm.com/mcp
curl · POST /v1/posts
# Publish to multiple accounts in one call
$ curl -X POST https://social-api.instantdm.com/v1/posts \
    -H "X-Api-Key: sk_live_xxx" \
    -H "Content-Type: application/json" \
    -d '{
      "accountIds": ["acc_8fK2qz", "acc_19xQ"],
      "content": "we shipped.",
      "publishNow": true
    }'

→ 201 Created   id: pst_3kqz...
  1. 01 Authenticate

    Mint a scoped key

    Generate a workspace-scoped API key from the dashboard. Rotate, audit, revoke any time.

  2. 02 Connect

    Point your agent in

    Paste one MCP config to connect Claude, Cursor, OpenClaw or Hermes — or point your script straight at the REST API.

  3. 03 Ship

    Post from anywhere

    curl, MCP, a CI step — every entry point hits the same publish pipeline.

MCP config

Three lines, then your agent owns posting.

Drop the config into claude_desktop_config.json (or your agent's equivalent) and restart. The MCP server exposes list_channels, draft_post, schedule_post and publish_now.

  • Works with Claude Desktop, Cursor, Zed, Cline
  • Tool schemas auto-discovered
  • Per-workspace API keys, scoped to publish or read-only
claude_desktop_config.json
// claude_desktop_config.json
{
  "mcpServers": {
    "social-by-idm": {
      "type": "streamable-http",
      "url": "https://social-api.instantdm.com/mcp",
      "headers": { "X-Api-Key": "sk_live_xxx" }
    }
  }
}
What's inside

The small things that change how you ship.

Every scheduler does scheduling. These are the details that turn 'fine' into 'I'm switching today' — built into every plan.

Pricing

Pay for accounts, not volume.

Start with a 4-day free trial — full access, $0 today, billed on day 5. Every plan ships the full feature set; only workspaces and connected accounts change. Posting is always unlimited.

🔥 Launch offer — lock in up to 58% off your first year on annual plans. Ends soon.

Max

For multi-brand creators & small agencies.

$49 $20.83/mo Save 57% $49/mo

billed $249.99 first year · renews $490/yr · cancel anytime billed monthly · cancel anytime

Start 4-day free trial
  • 3 workspaces
  • 20 connected accounts (pooled)
  • Unlimited team members
  • Unlimited scheduling & calendar
  • AI captions (BYOK)
  • Per-platform captions & timing
  • Cross-platform analytics
  • API + MCP access (AI agents)
  • Per-workspace roles & permissions
  • Best-time-to-postSoon

Ultra

For agencies & larger ops.

$99 $41.67/mo Save 58% $99/mo

billed $499.99 first year · renews $990/yr · cancel anytime billed monthly · cancel anytime

Start 4-day free trial
  • 5 workspaces
  • 50 connected accounts (pooled)
  • Unlimited team members
  • Unlimited scheduling & calendar
  • AI captions (BYOK)
  • Per-platform captions & timing
  • Cross-platform analytics
  • API + MCP access (AI agents)
  • Per-workspace roles & permissions
  • Priority support
  • Best-time-to-postSoon

Bigger team or self-hosted? Talk to us about enterprise — unlimited workspaces, SSO, dedicated support.

FAQ

Things people ask before signing up.

If your question is not here, email hey@instantdm.com — a real human replies within a few hours.

Which platforms do you support?
Eight: Instagram (Feed, Reels, Stories, Carousels), Facebook (Pages + Groups + Reels), X / Twitter, LinkedIn (Personal + Company Pages), TikTok (videos, carousels, photo mode), Pinterest (Pins, Idea Pins, video pins), Threads, and YouTube (long-form + Shorts + community posts).
Do you publish natively, or do I get a phone reminder?
Native publishing on every platform. The post is queued, our API publishes it on time, and your analytics flow back in automatically.
How is this different from Buffer or Hootsuite?
A calendar your team actually uses, per-platform formatting baked into the composer, and pricing that does not double when you add a second account. Plus everything we ship in InstantDM lives here too.
Can I import existing scheduled content?
Yes. CSV import on any platform, plus direct importers for Buffer, Later and Hootsuite that pull your queued posts and connected accounts in under a minute.
Is there a free trial?
Yes. Every plan starts with a 4-day free trial — full access, $0 today, billed on day 5. A card is required; cancel anytime before then from inside the app.
How does team billing work?
Pro is $19/month for the workspace; Max is $49/month with 3 workspaces; Ultra is $99/month with 5 workspaces. Team members are unlimited on every paid plan.
Where is my data stored?
EU and US regions. Meta Business Partner. We do not sell your data and we do not train models on your content.

Get the next week of posts off your plate.

Connect your channels, drop in a week of content, let Social handle the rest. Start with a 4-day free trial — $0 today, billed on day 5, cancel anytime before then.