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A product from InstantDM

Content scheduling tool
for 2026

Built for you, your agency, and your AI agent. Post manually, connect Claude / OpenClaw / Hermes / Higgsfield, or wire in your own model via API — one workspace for Instagram, Facebook, X, LinkedIn, TikTok, Pinterest, Threads and YouTube.

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4.9/5 Rating · Trusted by 30,000+ creators & brands
  • Meta Business Partner
  • 8 platforms supported
  • AI agent ready
  • Public API + MCP server
  • Made by InstantDM
Used by creators & brands

Real creators. Real follower counts.

From 20K to 3M+ followers — coaches, agencies, brands and regional influencers running their social on the InstantDM family. A few you might know:

How we compare

How is it different from top tools?

Buffer was built before AI agents existed. So was Hootsuite, Later and Metricool. Social by InstantDM is the first scheduler where your AI agent is a first-class user — MCP server, Claude skills, OpenClaw and Hermes built in.

Feature Social by InstantDM That's us Buffer Hootsuite Later Metricool
Built-in MCP server — — — —
Native Claude skills — — — —
OpenClaw + Hermes connectors — — — —
Public API on every plan Enterprise Paid only Limited Paid only
Unlimited scheduled posts Capped Capped Capped Capped
Per-workspace billing for agencies — Add-on — Add-on
Native YouTube (long-form + Shorts) — —
Eight platforms in one workspace 6 7
Built for 2026 2010 2008 2014 2017

Comparison based on publicly available information as of June 2026.

Every channel

Eight platforms. One workspace.

Native publishing — no manual reminders, no copy-paste between tabs. Every post type each platform supports, we support.

Inside the workspace

Four modules, one workspace.

Schedule social media posts, track analytics, proxy native platform APIs, and manage your inbox — all from the same dashboard, same login, same team.

For humans & teams

For you, your editor, your boss, and your clients.

Plan, approve, and publish social media posts as a team. Approval workflows, role-based permissions, multi-brand workspaces, inline comments, and full version history — built for marketing teams and agencies.

See the team plans
A marketing team planning a content calendar together at a sunny desk.
  1. 01

    Draft once, format never.

    Drop in a video and a caption. The composer auto-formats per platform — aspect ratios, threads, first-comment hashtags, link previews.

  2. 02

    Send for approval. Or skip.

    Route the draft to a manager or client. Inline comments, version history, audit trail. Solo creators flip the workflow off.

  3. 03

    Calendar ships on schedule.

    The post lands at the time you set, on every channel it was queued for. Edits and deletes flow back through the published manager.

For AI agents & developers

For your agent, your script, your CI.

Hand the keyboard over. MCP server, first-class Claude skills, OpenClaw and Hermes connectors, and a public API that signs every webhook.

Read the API docs github.com/socialbyidm
npm i @socialbyidm/sdk
curl · POST /v1/posts 
# Publish to multiple channels in one call
$ curl -X POST https://api.socialbyidm.com/v1/posts \
    -H "Authorization: Bearer $SOCIAL_TOKEN" \
    -H "Content-Type: application/json" \
    -d '{
      "channels": ["instagram", "x", "linkedin"],
      "text": "we shipped.",
      "media": ["https://cdn.../hero.jpg"]
    }'

→ 201 Created   id: pst_3kqz...
  1. 01 Install

    Drop in the SDK

    One npm install pulls in the typed SDK and an MCP server you can wire to Claude, OpenClaw or Hermes.

  2. 02 Authenticate

    Mint a scoped key

    Generate a workspace-scoped API key from the dashboard. Rotate, audit, revoke any time.

  3. 03 Ship

    Post from anywhere

    curl, SDK, CI step, Zapier, MCP — every entry point hits the same publish pipeline.

MCP config

Three lines, then your agent owns posting.

Drop the config into claude_desktop_config.json (or your agent's equivalent) and restart. The MCP server exposes list_channels, draft_post, schedule_post and publish_now.

  • Works with Claude Desktop, Cursor, Zed, Cline
  • Tool schemas auto-discovered
  • Per-workspace API keys, scoped to publish or read-only
claude_desktop_config.json 
// claude_desktop_config.json
{
  "mcpServers": {
    "social-by-idm": {
      "command": "npx",
      "args": ["-y", "@socialbyidm/mcp-server"],
      "env": { "SOCIAL_API_KEY": "sk_live_..." }
    }
  }
}
What's inside

The small things that change how you ship.

Every scheduler does scheduling. These are the details that turn 'fine' into 'I'm switching today' — built into every plan, including Starter.

Pricing

Pay for accounts, not volume.

Every plan ships the full feature set. The only thing that changes is how many workspaces and connected accounts you get. Posting is always unlimited.

Starter

$0 forever

For solo creators trying the workflow.

Start free
  • 1 workspace
  • ~10 connected accounts (2 per platform)
  • 1 user
  • Unlimited publish volume
  • Visual calendar + smart composer
  • Real analytics + API access
Most popular

Pro

$19 / month

For creators who post every day.

Start 14-day trial

no credit card required

  • 1 workspace (add more via add-on)
  • 15 pooled connected accounts
  • Unlimited team members
  • Unlimited publish volume
  • Everything in Starter
  • AI agent integrations included

Max

$49 / month

For multi-brand creators and small agencies.

Start 14-day trial
  • 3 workspaces
  • 20 connected accounts
  • Unlimited team members
  • Unlimited publish volume
  • Everything in Pro
  • Per-workspace billing + roles

Ultra

$99 / month

For agencies and larger ops.

Start 14-day trial
  • 5 workspaces
  • 50 connected accounts
  • Unlimited team members
  • Unlimited publish volume
  • Everything in Max
  • Priority human support

Bigger team or self-hosted? Talk to us about enterprise — unlimited workspaces, SSO, dedicated support.

FAQ

Things people ask before signing up.

If your question is not here, email hello@instantdm.com — a real human replies within a few hours.

Which platforms do you support?
Eight: Instagram (Feed, Reels, Stories, Carousels), Facebook (Pages + Groups + Reels), X / Twitter, LinkedIn (Personal + Company Pages), TikTok (videos, carousels, photo mode), Pinterest (Pins, Idea Pins, video pins), Threads, and YouTube (long-form + Shorts + community posts).
Do you publish natively, or do I get a phone reminder?
Native publishing on every platform. The post is queued, our API publishes it on time, and your analytics flow back in automatically.
How is this different from Buffer or Hootsuite?
A calendar your team actually uses, per-platform formatting baked into the composer, and pricing that does not double when you add a second account. Plus everything we ship in InstantDM lives here too.
Can I import existing scheduled content?
Yes. CSV import on any platform, plus direct importers for Buffer, Later and Hootsuite that pull your queued posts and connected accounts in under a minute.
Is there really a free plan?
Yes. Starter is free forever, no card required. Pro, Max and Ultra start with a 14-day trial. Cancel from inside the app.
How does team billing work?
Pro is $19/month for the workspace; Max is $49/month with 3 workspaces; Ultra is $99/month with 5 workspaces. Team members are unlimited on every paid plan.
Where is my data stored?
EU and US regions. Meta Business Partner. We do not sell your data and we do not train models on your content.

Get the next week of posts off your plate.

Connect your channels, drop in a week of content, let Social handle the rest. Free for 14 days. No card. Cancel from the dashboard.

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