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January 2026 Social Media Holidays

24 dates to post about in January 2026, from Dry January / Veganuary begins to Houseplant Appreciation Day. Filter by type, search for a theme, copy a post idea or send it to the scheduler with the hashtags attached.

Free calendar · 24 dates in January 2026 · updated for 2026
Thu, Jan 1
New Year's Day Public holiday
Share three goals your business is working toward this year and ask followers to hold you to them.
#NewYear#HappyNewYear
Schedule →
Thu, Jan 1
Dry January / Veganuary begins Awareness day
Feature a mocktail or plant-based recipe from your menu or kitchen, with the ingredient list in the caption.
#DryJanuary#Veganuary
Schedule →
Sun, Jan 4
World Braille Day Awareness day
Explain how your store, website or packaging supports blind and low-vision customers, and what you plan to improve.
#WorldBrailleDay
Schedule →
Tue, Jan 6
Epiphany / Three Kings Day Religious
If you sell food, show a rosca de reyes or king cake and tell the story behind the hidden figurine.
#ThreeKingsDay#Epiphany
Schedule →
Thu, Jan 8
National Bubble Bath Day Fun day
Ask followers what they listen to in the bath, then reply with your own answer in the comments.
#BubbleBathDay
Schedule →
Sat, Jan 10
Houseplant Appreciation Day Fun day
Photograph the plants in your office or shop and name the one that has survived the longest.
#HouseplantAppreciationDay
Schedule →
Mon, Jan 12moves yearly
National Clean Off Your Desk Day Fun day
Post a before-and-after of your desk and list the three tools you actually kept within reach.
#CleanOffYourDeskDay
Schedule →
Tue, Jan 13
National Sticker Day Fun day
Give away a sheet of branded stickers to the first ten people who comment with where they would stick one.
#NationalStickerDay
Schedule →
Wed, Jan 14
Makar Sankranti / Pongal ReligiousIndia
Wish your customers a good harvest season and share a photo of the kites or sweets around your workplace.
#MakarSankranti#Pongal
Schedule →
Thu, Jan 15moves yearly
Get to Know Your Customers Day Shopping
Run a short poll asking customers how they found you, then share the results the next day.
#GetToKnowYourCustomersDay
Schedule →
Mon, Jan 19moves yearly
Martin Luther King Jr. Day Public holidayUS
Tell followers which local organisation your team is volunteering with today and how others can join in.
#MLKDay
Schedule →
Mon, Jan 19moves yearly
Blue Monday Fun dayUK
Offer a small pick-me-up, such as a free coffee with any purchase, and say why you are doing it.
#BlueMonday
Schedule →
Mon, Jan 19
National Popcorn Day Fun dayUS
Film a ten-second clip of the team taste-testing three popcorn flavours and let followers pick the winner.
#NationalPopcornDay
Schedule →
Tue, Jan 20
National Cheese Lover's Day Fun day
Rank the cheeses you use most, and ask followers to defend their favourite in the comments.
#CheeseLoversDay
Schedule →
Wed, Jan 21
National Hugging Day Fun day
Gather the team for a mid-hug photo and thank the customers who kept you going this winter.
#NationalHuggingDay
Schedule →
Sat, Jan 24
International Day of Education Awareness day
Write about a course, book or mentor that taught you the most useful skill in your work.
#EducationDay
Schedule →
Sun, Jan 25
Opposite Day Fun day
Describe your product as badly as possible in a tongue-in-cheek post, then let customers correct you in the replies.
#OppositeDay
Schedule →
Sun, Jan 25
Burns Night SeasonalUK
Announce a haggis, neeps and tatties special or a favourite Burns line, and invite followers to recite theirs.
#BurnsNight
Schedule →
Mon, Jan 26
Australia Day Public holidayAU
Show the Australian-made items you stock or the local suppliers you work with, with a short note on each.
#AustraliaDay
Schedule →
Mon, Jan 26
Republic Day Public holidayIndia
Introduce your team with a photo at work and a short message on what serving Indian customers means to you.
#RepublicDay
Schedule →
Tue, Jan 27
International Holocaust Remembrance Day Awareness day
Pause promotional posts today and share a link to a survivor testimony or a local remembrance event.
#HolocaustRemembranceDay#WeRemember
Schedule →
Wed, Jan 28
Data Privacy Day Awareness day
Walk followers through the two settings you changed to protect your business accounts, with screenshots.
#DataPrivacyDay#PrivacyAware
Schedule →
Thu, Jan 29
National Puzzle Day Fun day
Hide a small discount code inside a word-search image and reward the first five people who find it.
#NationalPuzzleDay
Schedule →
Sat, Jan 31
National Hot Chocolate Day Fun day
Record a short video of your best hot chocolate being made and mention the one ingredient people never expect.
#NationalHotChocolateDay
Schedule →

Dates marked "moves yearly" follow a calendar rule (Easter, Thanksgiving, Diwali) and are shown for 2026. Fun "national days" are the ones marketers actually post about, not every entry on the national-day registries.

Planning January content

Choose the handful of days that fit your audience and schedule them now; the rest of the month is for your own content. Awareness days with a real story behind them and shopping dates with a real offer outperform generic "happy national X day" posts every time. Use the best-time-to-post tools to pick the slot, and the hashtag counter to keep tags in check.

Also see December and February, or the full 2026 calendar.

Frequently asked questions

What are the social media holidays in January 2026?

New Year's Day (1 Jan), Dry January / Veganuary begins (1 Jan), World Braille Day (4 Jan), Epiphany / Three Kings Day (6 Jan), National Bubble Bath Day (8 Jan), Houseplant Appreciation Day (10 Jan), National Clean Off Your Desk Day (12 Jan), National Sticker Day (13 Jan) and 16 more listed above.

Do I need to post on every one?

No. Two or three a month that fit your brand is plenty; the rest is noise.

Related free tools

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